Born in the United States and raised in San Francisco and Bangkok, Pratch Siridhara studied at the renowned Brooks Institute of Photography as well as the Academy of Art University School Of Photography. He further polished his craft and creativity while assisting San Francisco advertising photographer James Chiang and Los Angeles fashion photographer Will Taylor.
Pratch’s emotive, film-like sensibility emphasizes dream-like moods and tactile feel, an approach that lends itself well to images of poignant, intimate memories. Pratch’s advertising clients include Club 21, Alexander McQueen, Accessorize, Alexander Wang, Balenciaga, Comme des Garçons, Issey Miyake, Marni, Lanvin, Miharayasuhiro, Lee Jeans, Moress, Footwork, XACT, Dtac, Toyota, SC Asset, Nivea, Coca-Cola, Oriflame Sweden, Central Group and The Mall Group.
Skilled in editorial photography as well, Pratch has supplied images for many mag- azines, including Harper’s Bazaar, Elle, Marie-Claire, Cleo, Make up Store: M magazine Sweden, Arena Homme+ Korea, TheMagazine (Bangkok Post).
A keen interest in music has led to creative collaborations on album covers for Bang- kok-based artists Modern Dog, Groove Rider, Crescendo, La Ong Fong, Venus Butterfly, Scrubb, P.O.P. and more.
In his free time, Pratch enjoys playing ice hockey and dreaming of 1970s European GT cars that 'break down and strand' but are 'worth the hassle.'